On June 25, 2025, Tendencia Events & Travel had the pleasure of participating in the National Tourism Exchange – CAN 2025 Special Edition, held in the Four Seasons Hotel in Casablanca. A flagship event, it marked a turning point for the corporate travel sector in Morocco, full of renewal and ambitious prospects.
As a brand committed to transforming professional experiences through team building, incentives, and seminars, our participation was much more than symbolic. It was an opportunity to share our vision, present our innovative ideas, and connect with key stakeholders in the industry.
With the arrival of major international sporting events like CAN 2025 and the 2030 FIFA World Cup, Morocco is more than ever a strategic destination for corporate travel. We showcased our expertise in organizing bespoke corporate dinners, seminars, and meetings across the country.
From prestigious hotels and refined restaurants to ever-evolving infrastructure, these destinations offer the ideal balance between performance and escape. Tangier, the pearl of northern Morocco, now ranks in the top 3 of the most sought-after locations for team-building and motivational activities.
During the Exchange, discussions centered on the latest trends in business tourism: personalized experiences, the return of face-to-face meetings, the importance of local authenticity, and the development of human-centered activities.
At Tendencia, we place these values at the heart of our work. We firmly believe that business tourism should go beyond logistics, it should foster emotional connection and meaningful engagement among participants. That’s why we integrate innovative team-building experiences, cultural entertainment, and personal development moments into our events to ensure a truly enriching experience.
A Promising Season Ahead
The National Tourism Exchange signals the beginning of a high-energy season for business tourism in Morocco, alongside the organization of numerous major sports and cultural events. Morocco is fast becoming a magnet for companies from around the world, eager to tap into the country’s dynamic atmosphere and modern infrastructure.
This period of renewal heralds strong growth for the sector, and Tendencia is determined to remain a driving force in its development. Our ambition is to position Morocco as a global benchmark for authentic and impactful corporate experiences, where productivity meets well-being.
The synergy between international sporting events and professional hospitality in Morocco’s iconic locations offers fertile ground for memorable events. We are proud to contribute to this momentum by providing premium services and creative solutions that simplify the planning of high-end experiences, whatever the field. YES, we can.
