At Tendencia Events, every project is an experience. And our latest advertising campaign is no exception. For several days, our teams were fully immersed in bringing to life a series of videos centered on team cohesion, transformation, and authentic team building. Here’s a look back at the key moments from the shoot.
It all started with a simple idea: to tell a real story—the kind HR leaders experience before deciding to invest in their teams. The brief? Create a mini-series where people are at the heart, supported by thoughtful direction, iconic locations, and a shared energy.
Locations that speak for themselves
From the offices at Technopark, to the quiet aisles of Tanger City Mall, and the Hilton meeting room, each space was carefully chosen to represent a key step in the journey of our fictional HR manager, Samira. These settings weren’t picked at random: they symbolize strategic decisions, moments of doubt, and the turning points that shift a team’s dynamic.
Intense scenes… and plenty of laughter
Filming an ad also means experiencing the unexpected. Between takes, our teams shared genuine moments: last-minute tweaks, spontaneous laughter, retakes to capture just the right look and energy.
This making-of is also the story of our own team cohesion behind the scenes. A kind of fast-paced team building that proves we live what we offer.
Why this project matters to us
Beyond promotion, this campaign is a pedagogical and emotional tool. It helps others better understand what we build with our clients: human value, real connection, and a corporate culture that goes beyond words.
Curious to know more? follow our page to catch sneak peeks, anecdotes, and the insights we gained from this journey. At Tendencia, we don’t just create events. We craft stories that bring people together.
