At Tendencia Events & Travel, every event is more than just a service. It’s an experience. That’s why we apply the same approach to the creation of our advertisements: each video is a creative piece, a reflection of our commitment to turning ordinary moments into unforgettable memories. But how does a Tendencia ad come to life? Here’s a behind-the-scenes look at our latest shoot.
1. The Starting Point: Creating an Immersive Visual Experience
It all begins with a clear objective: conveying emotion. At Tendencia, we believe a commercial should not just promote a service it should embody the essence of our brand. The concept behind this latest video was to capture the spirit of high-end event planning while highlighting our personalized approach. We wanted to show that every detail from the venue to the entertainment is carefully curated to meet our clients’ specific needs.
2. Choosing the Right Location: A Setting That Reflects Our Ambition
The location of a shoot plays a crucial role in the story we want to tell. For this production, we chose iconic spaces that perfectly represent the diversity of our offerings. Among them: Technopark Tangier, with its modern offices and state-of-the-art infrastructure; the Hilton Hotel, with its elegant event spaces; and Tanger City Mall, a popular destination that captures the spirit of the city. Every scene was carefully selected to offer a backdrop as refined as our event approach. We wanted each location to become a magical space where every moment is transformed into a moment of trust.
3. Preparation: Bringing Every Detail to Light
Preparation is key to ensuring everything runs smoothly. Each scene required precise coordination, casting the right actors, selecting camera angles, and rehearsing meticulously. Props and décor also played a major role in setting the tone. We incorporated traditional Moroccan elements to enhance authenticity and create an immersive setting that transports viewers into the Tendencia universe.
4. Filming: Capturing the Perfect Moment
On the day of the shoot, everything had to be perfectly orchestrated. The production team, technicians, actors, and creatives came together to bring the concept to life. The challenge was to capture authentic moments while showcasing the elegance and professionalism that define Tendencia. Each scene was built around three essential elements:
- Human interaction: The meaningful connections that are central to every event we organize.
- Refined settings: The ambiance we craft—from prestigious venues to intricate decorative details.
- Group energy: The shared enthusiasm in moments of celebration and team cohesion.
5. Post-Production: Finalizing the Message
Once filming was complete, it was time for post-production where the magic truly happens. We enhanced the visuals, refined the color palettes, and added a light, “fun” soundtrack to elevate the emotion behind every scene. Music and editing are key to communicating the central idea: Tendencia is synonymous with excellence and success. Each transition and effect is designed to amplify the impact of our message.
6. Distribution and Impact
Once the ad was finalized, we moved on to the distribution phase. We chose platforms such as social media, video streaming services, and event-specific websites to reach our target audience. The goal is clear: to inspire each viewer with the atmosphere of our events and the quality that Tendencia delivers. In just a few seconds, we want them to understand that with Tendencia, every event becomes an unforgettable memory.The Making-of a Tendencia Ad, A Creative Journey
Creating an ad for Tendencia is not just about filming scenes, it’s a creative process where every detail matters. From the initial concept to the final broadcast, each step is designed to reflect our dedication to crafting authentic, innovative, and exceptional events. We hope this behind-the-scenes look has offered insight into our unique approach. At Tendencia, every event is a work of art, and every advertisement is an extension of that philosophy.
