On April 5, 2025, Morocco was honored as the Best Partner Tourism Destination 2025 during the annual convention of the Welcome Travel Group (WTG), one of the most influential networks in the Italian travel industry. Held in Casablanca before nearly 1,500 Italian travel professionals, this ceremony celebrates the kingdom’s growing appeal and strong presence in the European market.
A Strategic Opportunity for TendenciaEvents & Travel
This recognition confirms Morocco’s rising status as a top destination, especially among Italian travelers. For TendenciaEvents & Travel, it’s a fantastic opportunity to strengthen our tailored travel and event offerings, particularly in the MICE sector (Meetings, Incentives, Conferences, Exhibitions).
Buoyed by this distinction, we are more motivated than ever to develop programs that highlight Morocco’s rich culture, legendary hospitality, and world-class infrastructure. These elements are at the heart of our mission to deliver authentic and unforgettable experiences to our clients.
Strengthening Morocco-Italy Relations
The WTG convention was also a key moment to reinforce professional ties between Morocco and Italy. Through intensive exchanges among tourism stakeholders, the event spotlighted the remarkable efforts of the Moroccan National Tourist Office (ONMT) to promote the country to the Italian market.
For TendenciaEvents & Travel, this event provided a prime platform to forge new partnerships, share best practices, and stay ahead of industry trends.
Promising Prospects for Business Tourism and Events
The Welcome Travel Group’s award is more than a symbolic honor—it paves the way for new momentum in Morocco’s business tourism and event hosting sectors. With steady growth and suitable infrastructure, the kingdom is becoming an essential destination for companies seeking to combine professional efficiency with rich cultural experiences.
Morocco’s recognition by the Welcome Travel Group is excellent news for the country’s entire tourism and events ecosystem. For TendenciaEvents & Travel, it is both an inspiration and a springboard to continue offering clients travel and events that meet their highest expectations—blending expertise, creativity, and authenticity.
